You can’t deny the power of social media anymore
This is the third decade of the twenty-first century, and if you are still not on social media, society will not accept that! Pun aside, from a business perspective, it is true though. There is humongous traffic on several platforms, and not taking advantage of such a market is a solid loss. Your eCommerce site needs a stunning presence on social media. That's why partnering up with an eCommerce social media agency can be your best hope.
Social media marketing in simple words
As the name suggests, social media marketing (SMM) is the process that makes you use social media channels as a potential platform for selling and promoting your brand. It is a bit different from the concept of traditional marketing. Popular social media outlets like Facebook, Instagram, Twitter, Snapchat, Pinterest are great resources for understanding, learning, and converting your audience as a loyal customer. The marketing procedure is not very complicated, but without proper knowledge, creativity, skills, and most importantly, dedicated time, it is quite difficult to soldier through. It is teamwork that needs strategy, planning, investment, and maintenance.
Different types of S.M.M.
Bornate’s eCommerce social media marketing team takes a 360-degree approach that includes different types of strategies.
- The basic marketing style is organic social media marketing. It is as simple as creating a free business page on the platforms and creating your brand image with that. This page becomes different based on the platform. For instance, when you are writing on Twitter, you are working as an official spokesperson of the brand. In Instagram, the approach is more like a gallery sale, and brand awareness since the platform focuses on images.
- The paid social media ads are a different ball game. Different social media channels have individual ad/ revenue structures. Making click-bait and attractive ads is an important part of the social media strategy for eCommerce. The main intention behind such ads is generating clicks, engagements with the brand and directing to the landing page.
- Another popular aspect of social media is influencer marketing. You might have seen celebrities posting candid yet promotional videos, selfies, and photoshoots from their official pages or accounts for a brand. This form of marketing requires a strong wire of connections, brand management capacities, and investment.
Social media growth and objectives
You must use social media responsibly and as a tool. The social media handles are PR, ad, promotional and brand-awareness platforms altogether. Therefore, you must have some business-oriented goals before you invest in SMM. A social media marketing agency like Bornate gives you in-depth knowledge about the possibilities of these platforms. For instance, it is essential to learn where is your customers hanging around most of the time. Using social media analytics, you will figure out your target audience and focused platforms. For example, when you are a fashion brand, you cannot ignore Instagram and Snapchat. When you know the customer base, now you have to understand their needs. People express their likes, dislikes, comments, and reviews on social media. A marketer tracks all of that to determine the strategy. Based on your understanding, you take action. A social media marketing agency for eCommerce gives you informed insights about the content strategy and marketing hacks. In social media, content matters the most. So, planning appropriate content is an important aspect for SMM.
Unlimited online reach benefits
With the advent of social media, the barriers of country-specific markets have blurred out. There are multi-billion active social media users today all over the world. A fair percentage of this number shares cross-channel accounts. The reach parameter for eCommerce is enormous in the case of social media. Bornate’s social media optimization and promotional campaigns can increase your reach and engagement with the target audience by a huge percentage.
Engagement is the way
The casual, interactive, and candid communication style in social media helps your brand engage deeply with consumers. This form of marketing creates an emotional connection with the consumers for the brand. Ecommerce social media marketing helps to share your brand image, prospect, and identity much easier than other methods. Shoppable posts, ads, and interactive posts create strong engagement with the audience.
Why you need an agency?
You are completely free to try of your own. But considering the business volume and other aspects of the eCommerce site, sparing adequate time for SMM is quite hard. Planning, analyzing, creating new strategies, formulating content, scheduling, and much more is complex set of responsibilities. It is not a one-man-show but solid, skilled teamwork.
Cost-effectivity of the medium
Putting ads, hiring an eCommerce social media agency surely costs money. But this investment is periodic and limited where the returns are boundless. Bornate’s dedicated social media marketing strategies have helped clients increase their reach substantially in the online market. Based on the future paradigms of the online market and the possibilities of social media, the ROI is simply great.