A Total Solution Helping Personal Trainers to Provide Online Services.
Although Rambody had a digital presence, the website did not have an e-commerce component. Our team worked with Rambody to plan out what the new experience would look and feel like. The new webstite needed to be elegant, on-brand, and utilize modern e-commerce functionality.
Our process involved rapid prototyping during the creative phase and utilizing tools such as Invision and Sketch. Given the company’s notoriety, it was important that the creative was on-brand and familiar to their customer base. We wanted to understand what influenced customer’s buying decisions. This allowed Bornate to take a customer-first approach and make design decisions that focused on their needs.