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Branding UX/UI Design


Client Liya
Year 2018

Inspired by you, For you! Liya is a brand built by - and for - contemporary crowd. By re-imagining the past into the future they are out to set a new transparent standard within the clothing industry.

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The Ask

Liya is a lifestyle brand that transcends tradition with distinction while staying true to who they are. Worn by many celebrities, the brand was in need of a brand strategy and e-commerce solution to make a global impact. Although Liya already had an e-commerce website, they were only selling products and did not have a clear brand direction.

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The Solution
Bornate worked very closely with the team at Liya, including fashion creative director, to reimagine who Liya is. We took a deep dive into their story, their demographic, and the meaning behind the brand.
Our team of strategists, designers, copywriters, and developers created an in-depth brand strategy and best-in-class commerce experience, powered by Shopify.
The final result was a brand guide that influenced the brand’s social content, photography, and tone of voice, as well as a conversion-optimized e-commerce website.
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Bornate helped to increase conversions, time on website and back office efficiencies.

+50% Increase in conversions

3X Increase in sales

50% Increase in average order value