Copilot is more than just a recreational brand of cannabis — it exists to inspire people to be open to the world and all its beauty. Rooted on the simple insight that life isn’t experienced in black and white, Copilot demonstrates a life enriched with infinite possibilities when you open yourself up to new experiences, people, opinions and ideas.
To communicate the spirit of Copilot, we used an impressionistic approach. Where most brands give specific use cases for their cannabis, Copilot uses carefully curated visuals, illustrations and copy that captures the intriguing and unexpected beauty of the everyday. This allows consumers to draw from past experiences, memories and perspectives to conjure up their own impressions and create associations between certain strains and activities without prescribing situations or scenarios.