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Read this before you migrate your eCommerce platform.

Ecommerce stores are efficient and advanced virtual alternatives for physical stores. But the fundamental nature of a store lies in them too. For example, suppose you have a two-stored building for your store on the land you have purchased. Then, for valid reasons, if you move to another new building in your land, that is equivalent to eCommerce platform migration.

40%

Grow revenue more than 40% in one year

37%

Increase customers by 37% in less than 10 months

    Increase Your CRO

    3x

    Triple your conversions on a free-trial product

    2x

    Close twice as many customers twice as easily with more qualified leads in your pipleine

    What is eCommerce platform migration?

    It is probably clear to you now that eCommerce migration is, in simplest terms, moving from one eCommerce platform to another. However, the process is not that simple at all. Migrating tons of data into a new platform with a different configuration is a job for experts. When you come to Bornate, you get a seamless migration experience with reasonable discussions on the way. The need for migrations can be depended on various reasons. For example, you might need to migrate WooCommerce to Shopify, and that is a huge undertaking.

    Why do you need to migrate between platforms?

    There can be simple reasons for migrating. For example, suppose you started off as a small independent venture in a basic CMS platform. Now you have expanded in volume and need more efficient solutions. But there are all kinds of reasons to switch between platforms.

    • If you are using a less advanced platform for much time for the website, chances are good that it will get overburdened with time. Increased product data, growing sales, and customer input can strain an outdated platform. This is worrisome because the insufficiency of that platform will directly affect user experience.
    • One of the main reasons that cause migration is the cost inefficiency of the older platform. Different platforms have a separate pricing structure to host. For example, Magento migration will have different protocols than Shopify. When your old platform shows dysfunctionality due to scale overreach, it is not wise to pay for the platform anymore.
    • A crucial reason for platform migration is the compatibility of the platform to new technologies. For example, every day, there is a new utility app in the market. If your old platform does not integrate the new software, it will be an unworthy set up to pay for in the competitive landscape.

    Distractions

    Overwhelming landing page design, too many pop-ups, detailed forms, poor visual hierarchy etc.

    Difficulties

    Confusing navigation, not-so-user-friendly checkout flow, lack of proper information and CTAs, etc.

    Dismay

    Low page speed, hidden costs, additional shipping charges, high tax rates, long shipping periods, etc.

    Financial benefits of migrating platforms

    In the beginning, eCommerce migration may feel expensive. But partnering with Bornate, you will realize the outcome of that investment. The operational charges will reduce by all factors. But over time, when you will get least drained on maintenance and optimizations for the new platform, you would realize the benefit of it. There is a viable scope for you and the partner to invest in an advanced platform together in times of mergers and acquisitions.
    Magento to Shopify migration comes easy in times of a corporate merger. Also, when you decide to introduce new product designs and formats, it is always beneficial to migrate into a new platform.

    Technical benefits of platform shift

    For enhanced user experience, many eCommerce sites have introduced multi-platform operations. Migrating to an advanced platform will allow you to maintain cross-channel integration. That way, sellers can communicate various facts to customers from the offline and online setups altogether. Shopify migration will allow you to run various social media plugins.
    These plugins will help the sellers to regulate promotional codes and discount coupons on the website seamlessly. The new platforms will improve the site's search functionality in accordance with the appropriate content of the eCommerce website.

    Risks in migrating platforms

    There are major issues associated with the migration process. Since there is a shift of huge sensitive data from one platform to another, it has certain cautionary facts about it. If you do not plan your migration properly, there can be hassle and friction in the times of a hurried migration. There is a glaring risk of data loss in such situations. Bornate’s team of experts takes time to plan the migration while in constant communication with you. They never fail to update you on steps they are taking ahead.
    The team plans at least three months before starting the migration process. One of the main risks of migrating platforms is you have to shut the eCommerce site for some time. Which might cause potential customer loss. Well-planned migration can make the process smoother and quicker.

    Preventive measures while migration

    Suppose you are between a Shopify to WooCommerce migration. There are certain factors that you have to archive well ahead of time. Experienced agencies like Bornate, keep track of multiple key factors and backup them for a smooth post-transitional operation. It is very important to keep the analytics data safe before you move into a new platform. Website analytics is a vital part of an eCommerce site's growth. It is also helpful to keep accurate track of the URLs, redirect links, and user data in backup when you start operating in the new platform.
    Migration is a necessary and inevitable step for every business venture at some point. Although it seems expensive to many, the multifaceted returns of this investment are remarkable.

    Analytics Setup
    Website Audit
    VWO Data Gathering
    Demonstrate Findings
    Coding & Implementation
    Post Optimization Analysis
    Iterative Testing Calendar
    Winner Implementation Assistance
    Business Strategy Formulation
    Perform Quality Check

    Clients that chose Bornate

    Go Big—Go Bornate!