Guide to Understand the Email Life cycle Marketing

Life cycle marketing is the procedure to provide a kind of communication and experience to your audience that they have always been wanted, needed, or liked. Normally the lifecycle marketing is a three-phased framework that involves collecting, converting, and creating as well. For lifecycle marketing, you will need an experienced agency as this is the hardest part of all in marketing. You can consider Bornate, as Bornate is the top E-commerce agency and provides the best ecommerce Customer Lifecycle.


Grow revenue more than 40% in one year


Increase customers by 37% in less than 10 months

    Increase Your CRO


    Triple your conversions on a free-trial product


    Close twice as many customers twice as easily with more qualified leads in your pipleine

    Why should you choose Customer Lifecycle for marketing?

    Ecommerce Customer Journey Marketing creates a huge number of touchpoints across the customer journey. It focuses on the goals that an individual needs to understand in both online and offline activities. The Customer Ecommerce lifecycle marketing model's importance is to optimize your customer’s experience to deliver a high-quality Omnichannel marketing strategy. This also helps to drive more sales from old to new customers. In simple words, this can lead you to grow your business to a different extent.

    Why should you choose Bornate?

    Bornate is the top Ecommerce agency in San Francisco and also helps to create a unique and seamless experience for the buyers so that they enjoy the overall e-commerce lifecycle. We have highly experienced professionals who are focused to help you in the same manner. We provide the value for practicing resources that further helps you to understand the process of increasing the sales and profitability of your transactional ecommerce business.
    Bornate business professionals will help you to have an increased consumer demand for your business that will further grow your revenue across all B2B and B2C e-commerce areas for financial services, travel, and more. Our experienced experts perform the insights that further help the growth of the business and allow multichannel sales by looking after the marketing, trading, and designing.


    Overwhelming landing page design, too many pop-ups, detailed forms, poor visual hierarchy etc.


    Confusing navigation, not-so-user-friendly checkout flow, lack of proper information and CTAs, etc.


    Low page speed, hidden costs, additional shipping charges, high tax rates, long shipping periods, etc.

    What does Bornate Follow?

    Bornate is the best Loyalty Marketing Agency that meets all your criteria with proper research. We take the following steps to create a perfect planning framework:

    1. Planning- We first plan according to your requirements and then perform.
    2. Researching- Our qualified experts know how to drive reach with proper research.
    3. Acting- We knows how to convert browser into genuine customers with explained targeting advice.
    4. Converting- We have an Ecommerce bible and also provide merchandise guidance for conversion-boosting.
    5. Engaging- We also further use social media platforms to boost advocacy, increase sales, and grow your business.

    What are the Email Lifecycle Stages?

    Emails also have a lifecycle that differs mostly on the relationship you build with the customer. Bornate is the best Lifecycle Marketing Agency in San Francisco that helps you send the real contents to your customers with real values so that your business can move through the lifecycles.
    There are few stages that Bornate San Francisco suggests in any kind of typical email campaigning:

    Research Prospectus

    Bornate researches subscribers through any landing page, website, social media pages, blogs, or through direct contacts. And we find this with the help of your place of business. First, Bornate creates a landing page with basic information that includes name, email, phone number, etc.

    Get Subscribers

    We bring out the genuinely interested persons in receiving newsletters, promotions, events, and sales, including other emails from your business. We list down some benefits that you might need for subscribing to your newsletter and put this on the land page or sign-up form.

    Sale for the first time

    We have highly qualified employees that are great at bringing sales by performing high-quality UI/UX designs. We move the customers from subscribers in making the first sale. We also provide several offers to attract the first buyers.
    We also create a welcome message to provide additional information about what they will expect from you, including the types of content, offers, weekly sales, and newsletters, etc.

    Varieties of sales

    When the first customer will buy your product, then we will make sure that they perform more. Moreover, you can get a huge amount of customers for your business. We use the welcome message to get the required information about subscribers. We study their likes/dislikes pertaining to your niche/industry, including information about age, gender, and location.
    We use this information and send some mixed content to get more subscribers who are genuinely interested in purchase.

    Gaining Interest

    Bornate helps the clients get the necessary products as most customers will gradually lose interest in your business if they can’t find their requirements. Therefore Bornate provides information on the related products that would help the customers to continue the interest. Lastly, Bornate sends a welcome back email so that the clients do not forget about your company and can give feedback on the product.

    Analytics Setup
    Website Audit
    VWO Data Gathering
    Demonstrate Findings
    Coding & Implementation
    Post Optimization Analysis
    Iterative Testing Calendar
    Winner Implementation Assistance
    Business Strategy Formulation
    Perform Quality Check

    Clients that chose Bornate


    With Bornate, you can easily perform the Lifecycle marketing and attract more sales to your business. We are highly qualified professionals who cannel you in any way regarded to E-commerce. We have also served several top MNC's including Cashew Butter, Givn, etc. You can contact us at hello@bornate.com.

    Go Big—Go Bornate!