Top 5 Strategies to Sell Out Your Product Launch
Selling out your product launch comes down to 3 key pillars: creating exclusivity, reinforcing trust, and generating genuine hype.
We broke down this product launch formula into 5 easy steps.
Create limited-edition packaging
Make a special edition packaging for products reserved for the first 100 customers. This encourages people to buy more because of the social currency it creates.
Seed to your brand community
3 weeks before your launch, send your new product to a private community made up of your super fans. Through this, you can get lots of UGC before the launch and drive FOMO.
Host a pre-launch giveaway on Instagram
1 week before your launch, host an IG giveaway. Make the most out of it by asking customers to tag their friends or join a subscriber list.
Set a password gate on the website
During launch day, password-protect your website and only send access to those who signed up for early release. This creates scarcity and FOMO so that people will sign up earlier next time.
Create Instagram shop notifications
Utilize Instagram Shop’s features to announce the launch of your product. You can easily do this within Facebook’s commerce manager.
Implement the steps above to your next product launch to see an immediate boost in sales and customer engagement.